Marketing in Food, Hospitality, Tourism and Events

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach

Product Description
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their thoughts, ideas and opinions.

Marketing in Food, Hospitality, Tourism and Events
by Richard Tresidder [Goodfellow Publishers]