Location used for the above pictures: Don Ferrante Dimore di Charme.
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The importance of uniforms – an Italian perspective
As Italian bespoke designers and tailors on a recent fact finding mission to the UK’s capital London, we were able to witness incredible diversity in hotel interior design, from classic splendour to modern contemporary, to boutique and themed locations, highlighting a real attention to detail, and a seemingly relentless drive to achieve perfection.
However, on turning our focus to uniforms, there would appear to be considerable room for a re-think on how our most important assets, our people, are dressed.
After some considerable on-line research and our subsequent visit we were able to survey a number of internationally renowned hotels and get a feel for the market, understand its diverse needs and to see how it currently dresses itself.
Armed with these findings we decided to step up our overseas expansion plans, beginning with London.
We are creators of personalized uniforms to the top end of the hospitality industry our mission is simple, to redefine the uniform as a strategic communication tool that transmits a powerful representation of any given brand.
To quote Madeleine Vionnet (French fashion designer. June 22, 1876 – March 2, 1975): “The dress must not hang on the body but follow its lines. It must accompany its wearer and when a woman smiles the dress must smile with her.”
Every new design project focuses heavily on customer input, which in turn provides the platform for the design process. Using a combination of advanced 3D visual technology and fabric samples, the design process aims to achieve the desired look and give the opportunity to reflect on the intricate detailing before putting the traditional tailoring to work in producing samples.
Years of technical know-how ensure optimum comfort and practicality whilst proven washing and care techniques will enhance the garment’s life and bear testament to the real value of “Made in Italy”.
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