The Art of The Craft – Shoe Shine Valet

What makes the Shoe Shiner at The Ritz-Carlton, Istanbul, stand out isn’t his job title, but his approach to service. By treating every guest like a visitor to his home, he makes them feel welcome and engaged. That’s why on most days, you won’t find him behind the shoeshine stand, but in the front lobby, warmly greeting guests and offering them cold apple tea or cherry juice in summer, or hot towels in winter. (Ritz Carlton)