LinkedIn, the gig economy, the boutique sector, Brexit and the National Living Wage were on the agenda at the Institute of Hospitality London Branch’s Learning & Development Forum.
The one-day networking conference provided 180 hospitality management students from across the UK with a wealth of advice and contacts to help them make the best start in their chosen careers.
The event, now in its 11th year, was organised and hosted by the Institute of Hospitality London Branch. It took place at Firmdale’s Ham Yard Hotel, the stunning Soho boutique property that features its own cinema and 1950s-style bowling alley.
The event provided tips on job-seeking and how graduates can find the best cultural fit for themselves in today’s vibrant hospitality sector.
Mikaela Bell from LinkedIn delivered a master class in making the most of your LinkedIn profile and highlighted the importance of including keywords (such as people, recruitment, passion, friendliness, technology). She demonstrated that a search of alumni from Oxford Brookes Hospitality Management School, for example, brought up a list of 95,000 contacts which could be filtered to provide a powerful networking tool.
Millennials and students are seeking to balance work with their lifestyles, said Antony Woodcock. His company, gig, is an online casual staff platform that pays users 24 hours after their shift. Such a platform enabled workers to experience a variety of hotels and find out where they fit in best, added Christoph Hoffmann, The Omni Group.
One advantage of working in the boutique sector is that the teams tend to be smaller, so individuals get the opportunity to take on more responsibility, said Jessica Berry of Firmdale Hotels.
On the subject of Brexit, Beth Aarons of The Dorchester said she believed that EU nationals who are already living and working in the UK will be granted permission to stay.
“We are big believers in encouraging people from every single part of the globe to come and work with us. We want to develop talent for the future. We have 47 nationalities working in our UK properties. In the aftermath of the EU referendum we spent a long time reassuring them. We see a positive long-term future for them and we are not going to allow speculation to distract us from what we have to do today,” she said.
The government must consider the country’s high employment levels when negotiating its position on immigration, said Lesley Reynolds from recruiters PSD. Outside the hospitality sector, there was evidence of companies cutting back on graduate schemes which was “sad and very short-sighted,” she said.
The layered approach of the National Living Wage, especially for the ages of 25 and 26 had made it hugely complex and costly, said Aarons, but it had emphasised that parity is very important. “The two rates will be aligned at £7.60 from April 2017. It has forced people to look at human capital that should be valued and nurtured. It’s a shame there are unscrupulous employers who don’t honour the requirements. Hopefully April will be a proper turning point for all of us.”
Reynolds added: “The National Living Wage has made employers look at how they use their resources and make the most of multi-skilling, such as combining roles like doorman and barman.”
The panel said that there is a particular shortage of spa therapists and every beauty salon and spa across the UK was having difficulties in recruitment. Aarons underlined that spa therapists were very well-paid. Sales and marketing personnel were also very much in demand, so this area was a good bet for graduates with a sound grasp of the rapidly changing world of marketing.
Throughout the conference, students received invaluable advice on the right approach to job-seeking and career planning. Emily Kidson and Peter Jackson, Edge Hotel School, emphasised the importance of engaging with employers while still at college. They undertook a social media project with Michael Voigt, the opening general manager of L’Oscar London, the first 5* luxury hotel in the UK designed by Jacques Garcia, which is due to open in October 2017. L’Oscar chef Tony Fleming shared his inspirational journey from pot washer to Michelin-starred chef.
Daniele Quattromini, Cliveden House Hotel and 2015 Gold Service Scholarship winner, said he had not chosen where to work based on the companies, but on his knowledge of the people he wanted to work with.
Ciaran Fahy, The Ritz, urged students to keep an open mind. “Success is the freedom to live by your chosen values. You can develop your skills anywhere but your first job or placement is very important as a foundation, so choose the company carefully. Visit the hotel or restaurant. Talk to the people who work there. Find the graduates who were on your programme four or five years ago and find out what they are doing now.”
From the employer’s point of view, he said, there were only three interview questions of importance: Can you do the job? Do you want the job? Are you a cultural fit?
Never whinge in an interview, said Fahy, and once in work, recognise that you will have to learn very fast and your team will do things differently from how you might want them done: “Establish your credibility operationally and be part of the solution. Be positive and engaging. Only then will people listen to your point of view. Ambition is great. It’s great that you want to be the CEO or the MD, but concentrate on what you’re doing now. Don’t worry about job titles. Concentrate on the job you are doing.”
The customer is becoming even more demanding with the lead-in times for events getting shorter and shorter, but Fahy concluded: “There are always challenges but this is a great time to be in this industry. It’s tremendously exciting with the opportunities to travel, the brands available and the option to become an entrepreneur.”
This year’s event was chaired by Michael Voigt FIH, opening general manager, L’Oscar, and facilitated by Peter Ducker FIH, chief executive, Institute of Hospitality
The speakers were:
- Alastair Storey FIH, chairman and chief executive of WSH and president of the Institute of Hospitality,
- Emily Kidson & Peter Jackson, Edge Hotel School
- Michael Voigt FIH and Tony Fleming, L’Oscar
- M J Flanagan, mjinspire
- Christoph Hoffmann FIH, Omni Facilities Management
- Ciaran Fahy FIH, The Ritz, London
- Daniele Quattromini AIH, Cliveden House and Gold Service Scholarship winner,
- Beth Aarons, Dorchester Collection,
- Michael Crow & Charlie Brodie, The Edition, London
- Jessica Berry & Josh Light, Firmdale Hotels
- Lesley Reynolds, PSD
- Antony Woodstock, Gig
Participating universities and colleges were City College Norwich, Westminster Kingsway College, University of West London, The London College UCK, University of Derby, Edge Hotel School, Glion Institute of Higher Education, Oxford Brookes University. The video of the day will be made available to all UK hospitality and catering educational institutions.
The event was generously sponsored by Firmdale Hotels, Preferred Hotels & Resorts, Gig, The Omni Group, writedirection, Moett Hennessey, Super Nature Flowers, Graphico.